The House of Bols is similar to a brewery or winery tour, but for all of those girly cocktails that you secretly love. Lucas Bols was a famous Dutch liqueur / flavored alcohol manufacturer, who’s initially most popular drink was Genever, a piney tasting liquor that was so coveted by the English that they had to come up with their own type called dry Gin to help prevent the trade imbalance.
Jenevers are apparently strong malt wine (originally ca. 50 % alcohol), that tasted really horrible due to bad distillery techniques. The Dutch masked the flavor by adding Juniper to the malt wine, causing Brits to go nuts!